Ongoing Saga of Disney Gift Cards at Target

Disney Gift Cards at Target

[Update: June 2018]: Target has instituted a new policy. You can no longer purchase gift cards with gift cards. You can read more about the Target Gift Card Policy Change.

[UPDATE: May 2018]: This issue has now been resolved. You can use Target gift cards to buy Disney gift cards once again, although it always depends on your clerk. Read out Do’s and Don’ts for more on our experience.


This is just a quick update on the situation at Target. Most of you know that about 10 days ago an issue emerged using Target gift cards to purchase Disney gift cards (and other specialty gift cards). You could always use Target gift cards in-store to purchase Disney gift cards, although people’s success was very YMMV and we even wrote a Do’s and Don’ts based on our experience. Suddenly, it stopped working for people who used this strategy regularly.

We updated you last week after we talked to Target’s Media Relations team. They said it would only be a week to get resolved. Others of you talked to the gift card department at Target and were told it would be the end of April.

We contacted both the Media Relations team and Gift Card Department today. The Media Relations team said there is now no ETA on a fix. The Gift Card Department is saying the end of April, but they don’t know why they’re saying that, it’s just the script they’ve been given.

If you’ve gotten any additional information, please share it in the comments below.